Content 360

Capture the latest innovations in Digital Formats and Audience Engagement

If you are broadcaster or TV producer looking to drive your content forward with digital technologies, or a technology provider looking to discover innovative content creators, this is the place to be!

Content 360 this year is enriched with not only the pitching sessions featuring a very senior jury from games, tv, publishing and technology sectors, but also workshops, individual mentoring sessions and small group showcase presentations which will give producers a chance to discuss their projects with other professionals. This is a chance to discover new ways to tell a story and meet the 18 innovative companies that have been specially selected by Content 360′s professional juries. These companies will compete in Cannes for the top spot, and earn development funds as well as global recognition.

Come to Cannes, be part of the Content 360 creative community and be inspired. Of course making new deals is a big part of a huge global market such as MIPTV! !

Content 360 Digital Creativity Festival is open to all MIPTV participants.

For the full At a Glance Programme of Content 360, click here

Discover the 4 winners for Content 360

Fremantle Media /RTL Group – Interactive & cross-media digital entertainment formats
Jason Mitchell, “Go to the Answer”, The Connected Set, UK

Go To The Answer is a new multi-platform game format where the public work alongside celebrities to crack cryptic questions leading them to locations throughout the country. To win big all players have to do is physically go to the answer and ‘check in’. Unfolding weekly across mobile, the web, social media and TV, Go To The Answer is the game that will get the nation on its feet.

Online & Social Games
Max Devoghelaere, “Reehborn”, 3DDUO, France

REEHBORN is a post apocalyptic cross-platform webgame.
It’s the evolution of the actual MMO LEELH which is in 3D directly integrated in the web browser (more than 30 000 registrations, 3000 subscriptions (6.5€/month), “MMO of the year” on JEUXONLINE)

Rich Media Tablet & Social TV Apps
Harry Lee & Hyeon Jeong Lee, Bring it home, Telston, South Korea

Bring it Home is designed for a social TV app. The viewer can instantly retrieve 3D representations of the products aired by simply pointing phones to the QR code in the TV. The 3D object is then downloaded to the smartphone. Viewers can insert 3D objects into real scenes from their cameras. They can send these simulated pictures to broadcasters/sponsors. Users can observe how other people arrange the products and chat in a naturally built community.

NFB – Smartphone App for Youth engagement
Christina Adams & Greg Merner, Media Undone, PinkPom Digital, Canada

The Media Undone Smartphone App enables youth to re-contextualize mass media images with a few taps on their phone – “undoing” the intended message.

Media Undone users can share their creation with Facebook, Twitter, and on the Media Undone Blog. The blog is also where teachers can access lesson starters and connect with Sophie Bissonnette’s films: Sexy Inc. + Staying Real, presented by the National Film Board of Canada.

For more details on the award ceremony and to view pictures of the winners, click here

Quotes

Joël Pomerleau, Director, Platform Development Accessibility and Digital Enterprises, National Film Board of Canada:
“4 exciting Smartphone App projects were selected that encourage youth to better understand media messaging, and encourage critical thinking using social media and their smartphones. We look forward to meeting the creators at MIPTV for the final round of the competition.”

Claire Tavernier, Senior Executive Vice President, FMX and Worldwide Drama, FremantleMedia: “We are delighted by the quality of the entries in the category. The four finalists we have selected represent four different parts of the world, but each has found the right balance between digital engagement and traditional storytelling. We’re very much looking forward to the finalists’ presentations at MIPTV.”

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